Because of its big audience, RAID: Shadow Legends has a good ARPDAU (average revenue per daily active user). The volume of RAID: Shadow Legends adverts on social media has surged, as has the number of installs, as the game has become a phenomenon among people. Plarium’s RAID: Shadow Legends user base has exploded thanks to marketing activities, with more than 10 million downloads and a whopping 1 million daily active players as of December 2019. In addition, the word RAID: Shadow Legends now receives more daily Google searches than its rival AFK Arena, which rose to prominence in early 2019. RAID: Shadow Legends generates around $13 million in monthly gross income from Google Play and App Store combined, according to SensorTower data as of December 2019.Īccording to Google Trends, the search volume for RAID: Shadow Legends has been continuously increasing in the United States over the last twelve months. The main reason behind Plarium’s decision to market RAID: Shadow Legends in such a big way is its revenue from in-game sales.

What a coincidence.RAID: Shadow Legends, which has been chasing both the Top Games and Top Grossing games rankings over the past few months, has reaped the benefits of Plarium’s marketing efforts. Like Dave Chappelle says, his favorite thing happens to always be whoever paid him most recently. In the same way that few, if any of your favorite podcasters actually use Hello Fresh, MeUndies, or Squarespace, odds are that none of these YouTubers are genuinely excited to play this travesty of a game. The reality is that anyone who takes sponsorship money to promote Raid: Shadow Legends is just trying to keep the lights on, and they always disclose that “This video is brough to you by…”, or something to that effect.

Content creators have been learning the hard way over the past year that YouTube is not their friend, and it has become increasingly difficult to be monetized on the platform. The easy route might be to point an accusatory finger at the many content creators that have taken money to promote Raid: Shadow Legends, but that's not the correct course of action. Ultimately, it falls to consumers to cast a critical eye on the endless propaganda that has invaded the internet, and now, our favorite YouTube content creators. 2019 saw revenues for mobile gaming dwarf the individual revenue for console and PC gaming, so there is profit to be made. The fact is that the mobile gaming market is ballooning at a rate that few expected.

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